Tuesday, June 26, 2007

Jottum is up!

Yes, our first experience with this fabulous and deep Dutch line, you can see Jottum here.

for me, this Jottum Tanja Skirt and Set is unique in children clothes.

Here's some background on the Dutch brand:

Jottum! is a cry of excitement.

And also the imaginative brand of clothing made in Edam. It owes its fame to Dutch quality and boundless originality.And the name? Well, that's a strange story.Since the 14th century, jots have been appearing in the small Dutch city Edam. Eye-witnesses describe cheeky little chaps with long arms and legs. They always wear yellow caps. Jots simply love cheese, from sweet-milk to cheddar (and even grated). For centuries, the population of Edam has been guarding its warehouses. They were forced to: a hungry jot is resourceful. Between 1920 and 1929 they launched a veritable invasion. Cheeses disappeared by their dozens.Edam was in an uproar.

But the tide turned on 21 June 1929. That night, the seamstress Klaar Klosje caught a sleepy jot. Her triumphant cry Jottum! echoed through the town. (Roughly translated it means "I've got him!") Klaar immediately noticed the jot's cute clothes. After some prodding, the jot admitted that they made their own clothes. And had been doing sofor centuries. In subdued as well as eye-batting colours. And from fabrics that are perfect for adventurers - jots love rough and tumble. Shortly afterwards, the jots entered into a unique agreement with the Edammers. In exchange for 50 kilos of cheese a week, they would help Klaar Klosje to design children's clothes. To express her gratitude, the seamstress named the clothing line Jottum. This agreement with thejots - which is framed and hangs on our wall - has never been changed. Nor has our conviction that children are entitled to the best. This applies to cheese, but equally to clothes.Jottum. Dutch honesty.