Sheen Kidz--Charlie Sheen Kids Clothing Designer?

I happened to see in People Magazine that Charlie Sheen (yes, the actor) will be launching a line of kids clothes this Spring... called Sheen Kidz. A little disappointed in the name, sounds a bit cheap, couldn't he have been a bit more creative? Supposed to be for sizes infant up through 6x. He says his inspiration comes from his two girls. You never know, maybe it will be a hit.